What is the difference between serving and selling?
Do you think there’s any?
If you think there is, you are RIGHT! There is a huge difference between the two, although both serving and selling makes a very good business sense today.
Social Media Platforms and all other online tools nowadays gave the customers a voice. A voice wherein they can say what they want more out of the products or service that you are giving. They want to know if you are legit, effective, and trustworthy. Above all that, they want a good dialogue, good talk and a presentation before they move on to the next phase.
Gone are the days where hard selling was effective. The time has come for all businesses to understand that SERVING makes a good business now more than hard-core SELLING.
When you serve, you actually offer them the value of the product or the service that you are giving and what’s in it for them. When they understand the true value of the service, they become a repeated client. Trust is built.
On the other hand, hard selling is being aggressive and pushy to your clients. You might be able to get the sale but then it might not be the outcome that you wanted for sure since the result is short term. Clients did not understand the real deal of the service and are unhappy so they just drop it off.
When you SERVE, you OFFER VALUE. Do they have questions about your service? Do they want to know more about it? You offer them value and give them what they truly deserve.
When you SERVE, you LISTEN. Listening has been always taken down with hard-core selling. When you listen, you establish relationship. It’s not just selling but it’s a business relationship where both of you understands what each other is talking about.
When you SERVE, you SOLVE PUZZLES. You are not lucky everyday where people would like to have your service all the time. Business have pain points and that’s understandable. This is where you need to solve these kinds of puzzles. You have to focus on the pain points of the business, have your checklist, understand their situationsm and find a solution.
When you SERVE, you UNDERSTAND. Everything is not always about your business but theirs as well. You have to know at which point you can help them for you to be able to understand what else you can offer. Ask questions, probe more, and understand. We need to understand what they need for us to be able to offer the best service that we can.
When you SERVE, you NEVER STOP THE COMMUNICATION. Hard-Core selling is just simply selling. You grab the opportunity, sell, and then move on to the next target. Serving is different. When you serve, you never forget about your client. You follow-up, ask for some questions, ask if they need more. It’s somehow similar to a world class customer service. It’s not just about upselling but about caring.
Most importantly, SERVING will lead you to SALES. It’s a greater one as it’s going to be a repeat business and word of mouth where your referrals will also increase.
By reading all of these, what do you think you need to do in the next 24 hours?